As a Senior Brand Designer, I lead a creative team in the strategic overhaul of the company's brand architecture. My role involves defining the creative direction for multi-channel campaigns, mentoring junior designers, and directing the redesign of key digital assets to drive user conversion, increase qualified leads, and elevate the brand's market presence.

During my time at Nexus, I developed comprehensive visual identities for over 15 clients across the US and LATAM in the technology and luxury sectors. I managed the end-to-end design process, from client workshops to final style guide delivery, consistently achieving high client satisfaction and measurable increases in social media engagement through strategic creative solutions.

In this role, I was responsible for creating a high volume of static and video assets for 12 technology clients, contributing to a 50% rise in average campaign engagement. I collaborated closely with marketing teams to adapt visuals for North American and European markets, honing my skills in cross-cultural design and branding.