Nutripharme
Closing the gap between scientific reality and market perception, branding a leader in veterinary nutraceuticals.
Client
Nutripharme - Saúde Animal
YEAR
2025
THE CHALLENGE
Nutripharme is a technical giant disguised as a small player. With over 15 years of history and groundbreaking proprietary technologies (like the ETR coating for NutriSAMe and the Support neonate line), their visual identity remained stuck in the past. Co-founders Alessandro Freiberger and Cristiano Felix identified a critical perception gap: the market viewed them as smaller than they actually were. Their packaging was described internally as clean but boring, struggling to communicate innovation or connect emotionally with tutors. The challenge was to modernize the brand to reflect its true scientific authority without losing its ethical, prescription-focused DNA.
THE STRATEGY
We defined the brand essence around four key pillars: Wise, Reliable, Innovative, and Careful. The strategy was to move away from the cold, purely clinical grey-scale aesthetic of the previous brand and embrace a scientific care positioning. We recognized that while the vet is the decision-maker, the tutor is the one delivering the care. Therefore, the brand needed to be technical enough for the doctor but warm and accessible for the pet owner. We aimed to create a visual system that organizes their complex portfolio (from hepatics to neonates) through color and clarity, transforming medicine into care.
THE PROCESS
The redesign centered on evolving the logotype. We replaced the abstract curves with a strong, distinct "N" symbol that sits on a firm baseline, representing the company's scientific foundation and stability. For typography, we selected Museo Sans Rounded, which balances technical legibility with a friendly, human geometry. Crucially, we expanded the color palette beyond the traditional corporate blue, introducing a vibrant system (Red for Digestion, Purple for Energy, Pink for Neonates) to improve shelf navigation and emotional recall. We also established strict photography guidelines: avoiding cartoonish elements in favor of high-end, emotional imagery that captures the bond between tutor and pet.
THE SOLUTION
We delivered a complete rebranding that prepares Nutripharme to be among the top 3 nutraceutical companies in Brazil. The new system provides a cohesive architecture for their 35+ SKUs, ensuring that products like Enzymase and Vita Energy stand out individually while building masterbrand equity. The result is a brand that feels premium and innovative, matching the high value of the product inside the bottle and empowering the sales team to tell a story of quality that justifies the investment
"For years, our image was smaller than our reality. This new brand finally does justice to our technology. It gives our team pride and makes it easier to show the vet and the tutor why our product makes a difference."
Alessandro Freiberger, Co-founder & Director @ Nutripharme